Privacy Policy

Last updated October 24, 2026

This policy explains what FitU Apex ("Apex", "we") collects when you use the app at https://fit-u-apex.vercel.app, how we use it, who we share it with, and the choices you have. We don't sell your personal information and we don't show ads.

What we collect

Account details: your name, email address and date of birth. Sign-in is handled by Clerk.
Health and fitness information, collected only after you consent: Readiness Check answers, weight, height, body measurements, heart rate, body-fat estimates, food logs, goals and the answers you give during onboarding (such as allergies, dietary restrictions and injuries).
Activity in the app: daily check-ins (sleep, mood, steps, nutrition), workouts and lifts, habits, reflections, meal plans and grocery lists, AI Coach conversations, Pod messages and coaching session bookings.
Photos you choose to upload (a workout program or a nutrition label) so the app can read them. We don't keep the photo after reading it.
Payment status: your plan and subscription status from Stripe. Card details go straight to Stripe; we never see or store them.
Kroger connection (Pro+, optional): your chosen Kroger store, pickup or delivery preference, and the sign-in tokens Kroger issues when you connect your account.
Cookies: sign-in session cookies, a 30-day cookie that remembers a coach's referral link, and a short-lived cookie used while you connect Kroger. We don't use advertising or tracking cookies.

How we use it

To run your account and the features you use: your Performance Score, targets, plans, coaching and reminders on screen.
To answer you through the AI Coach and agents, using your saved logs and targets as context.
To bill your plan and apply it to your account.
To keep the app safe, fix problems and enforce our Terms.

Apex gives general fitness and nutrition guidance, not medical advice.

How we protect health information

Readiness answers, weight, measurements, heart rate, food logs, meal plans and coach conversations are encrypted at rest. They are never shown on leaderboards or in Pods, and we don't write them to our logs. Leaderboards and Pods show only your name, Performance Score and status tier.

Who we share it with

We share information only with the services that run Apex, and only what each one needs:

Clerk (sign-in), Vercel (hosting) and Neon (database).
Anthropic, which provides the AI that answers coach messages, writes meal plans and reads photos you upload. It receives the message or photo plus the context needed to answer.
Stripe for payments and refunds.
Daily.co for 1-on-1 video sessions. Sessions are not recorded.
Kroger, only if you connect your Kroger account: grocery item names, your chosen store and the products you add to your cart. No health data is sent.
Open Food Facts and USDA FoodData Central receive only a product barcode when you scan one.
Your coach, if you book a session or join a Pod they run, sees your name and what you share with them.

We may also disclose information when the law requires it.

Members aged 16 to 18

Apex is not for anyone under 16, and we block sign-up below that age. Members aged 16 to 18 need a parent or guardian's consent, see no weight-loss tracking or BMI, and are never ranked by weight.

Your choices

You can view and update your information in the app at any time.
You can disconnect Kroger from the Meal Plan page and cancel your plan from the Plans page.
To get a copy of your data or have your account and data deleted, contact FitU Apex support. We'll respond within 30 days.

How long we keep it

We keep your information while your account is open. When you ask us to delete your account, we delete your data within 30 days, except records we must keep by law, such as payment records.

Changes

If we change this policy, we'll post the new version here and update the date above.

Contact

Questions about privacy? Contact FitU Apex support. See also our Terms of Service.