FITUPerformance Score
One daily score from your nutrition, training, sleep, steps and check-ins, with status tiers from Operator to Apex.
Elite Performance Platform
FitU Apex brings your training, nutrition, recovery and mindset into one daily Performance Score, with AI coaching built on your own numbers.
What's inside
AI Coach and agents
Ask a coach that knows your logs and targets, plus Nutrition, Workout, Recovery, Mindset and Performance agents.
Workouts
A workout library you can build on, including importing a workout from a photo of your program.
Nutrition
Log meals by hand or scan a barcode. Your calorie and macro targets come from your own numbers.
Meal plans and grocery lists
A 7-day plan with one-serving portions, cooking temperatures and times, and a grocery list by aisle.
Shop at Kroger
On Pro+, send your grocery list to your own Kroger cart for pickup or delivery.
Goals and analytics
Weigh-ins, measurements and habits, with trends and Day 1 versus today.
Pods and 1-on-1 coaching
Private coach-led groups and video sessions with a coach.
Plans
Free
$0 / month
Daily check-ins, Performance Score, workouts, food log, goals and the AI Coach (3 messages a day).
PRO
$29 / month
Every AI agent but Mindset, weekly meal plans and grocery lists, and 1-on-1 sessions at $50 each.
Pro+
$99 / month
All five agents, analytics, Shop at Kroger, private Pods and one 1-on-1 session a month.
Executive
$299 / month
By application. Everything in Pro+, three 1-on-1 sessions a month and your own Pods.
Billed monthly through Stripe. Cancel anytime from the Plans page.